digital producer
case study
explainervideo
1. the client brief
circus hair studio is a full service hair salon:
explain to clients how to correctly clean hair by creating an explainer video from concept to completion
turn around 4 weeks
client provided sit down q&a covering the facts about hair cleaning
2. research
my first step in taking on this type of project is doing lots of research and educating myself so i can understand what the client is trying to communicate
​
i spent a lot of time on various hair care and product websites viewing information like this:
3. concepts
goal: to come up with a clever way to present to clients the idea that shampoo is not necessary to properly clean your hair
after sketching ideas and working with the client on the overall concept, we landed on the idea to use the visual metaphor of presenting this information from the point of view of a 'hair' giving a 'hed' talk-aka 'ted' talk
4. script
from here, i wrote a script to fit within the timeframe while including all the necessary elements
5. design
goal: to determine a general style with regard to project timeline, and concept/script,
a moodboard was created to include several style options for consideration
6. style frames
once the style was determined, i created style frames that were representative of the video as a whole
throughout the design process, i strove to find simple, clever ways to visualize key concepts
7. visual storyboard/with script
once the style was set, the remaining frames were created and married with the script (including a scratch vo) for timing
8. animation/anamatic*
last, i animated the frames into the final version of the video
*for some videos, an anamatic is created
​
9. voice recording, music, sound design
once the animation was solid, i selected a vo artist, had that recorded, and placed it into the video
in addition, i selected music, and added sound effects, and mixed the audio
10. That's a wrap!
this was a great topic to dig into and consolidate into a simple message
​
for a month, i became an expert in how to wash my own hair using only hot water and friction
​
conclusion: i have to say, it really works!
